On the evening of 20 April 2023, TAG Heuer celebrated in Central London the anniversary of an icon, introduced 60 years ago by an icon: Jack Heuer – and inspired by the incredible Carrera Panamericana race- a timepiece so epic that it has carried the brand’s racing heritage and daring spirit through decades in style: the TAG Heuer Carrera.
- The Swiss Luxury Watchmaker TAG Heuer united an epic Hollywood lineup at the celebration of the 60th anniversary of its iconic Carrera collection and for the world premiere of The Chase for Carrera campaign in Central London on 20th April 2023.
- To celebrate this TAG Heuer Carrera timepiece icon, TAG Heuer has done something just as daring and maverick as the watch’s design: launching a 5-minute Hollywood action-comedy.
- The blockbuster’s cast including actors Ryan Gosling and Vanessa Bayer, as well as producer and director David Leitch and director Nash Edgerton attended the illustrious event.
- Further on-screen stars and TAG Heuer Ambassadors such as Hollywood greats Patrick Dempsey, Jacob Elordi, Alexandra Daddario, Madelyn Cline – and also England’s very own, Tommy Fleetwood, have also joined the celebrations.
- The event was hosted by UK’s renowned Radio and TV host, Greg James, and was attended by UK stars including Simone Ashley, Milly Alcock, Louis Partridge, Kit Connor, William Gao, Mia Regan and Amita Suman.
“We chose London for this special evening as the UK is such an important part of the brand, one of our biggest markets and a country of watch lovers and racing enthusiasts. And we are extremely excited to celebrate the 60th Carrera anniversary by unveiling a very special film”, said Frédéric Arnault, CEO of TAG Heuer, to kick-start the evening.
He then lifted the curtain on a world-first – a Hollywood action comedy, The Chase for Carrera, starring brand ambassador Ryan Gosling. The short film salutes the Carrera’s storied racing heritage in a no-holds- barred chase thriller embodying the TAG Heuer avant-garde spirit: “When Ryan joined the TAG Heuer family almost two years ago, it was crystal clear that we needed to do something in this direction. He is THE quintessential Hollywood driver, and we have a very special connection with him. We wanted to do a very special film – but we were waiting for the right opportunity. It was no doubt super ambitious, and no one knew how it is going to truly turn out, but with such an amazing cast of super talented people the odds were with us”, Arnault added.
